Best Life Insurance

Key takeaways

Updated 2026-10-28.

  • Life insurance should match a real need: replacing income for a spouse, paying off debts, covering final expenses, or supporting an estate plan.
  • Term coverage usually costs less for a set period; permanent (cash value) policies cost more and are more complex. Ask how fees and cash value work before buying.
  • Check the insurer’s financial strength ratings and confirm the company and agent are licensed with your state insurance department.
  • Don’t cancel an existing policy until a new one is in force. Age and health changes can make replacement costly or unavailable.

Our reviews

Pick #1

Ethos

Best for fast online term coverage

Our rating: Not star-rated. Qualitative award; see Methodology.

Key data (checked 2026-10-28)

  • Coverage for ages 18–85
  • Term and permanent options up to $3 million
  • Many applicants skip the medical exam and answer health questions online
  • Policies are issued by partner carriers listed on Ethos's site (Ethos is a licensed agency)

Why we chose it

Ethos makes it fast to see whether you qualify for term coverage, often without an exam.

Pros

  • Online application, often no exam
  • Wide age range (18–85)
  • Term and permanent options

Cons

  • You're buying a policy from a partner carrier, so check which insurer issues it and its rating
  • No-exam pricing may be higher for some healthy applicants

Who should skip it

People with complex health histories who may do better with full underwriting through an agent.

Visit Ethos Plain link to the provider's site

Pick #2

Ladder

Best for adjustable term coverage

Our rating: Not star-rated. Qualitative award; see Methodology.

Key data (checked 2026-10-28)

  • Term life with no medical exam for coverage up to $3 million (over $3M may need a free at-home health check)
  • Policies issued by partner insurers

Why we chose it

Term needs often shrink as a mortgage is paid off and children grow up. Ladder is designed to let you reduce coverage over time instead of keeping one fixed amount.

Pros

  • 100% digital up to $3M
  • Can lower coverage as needs change

Cons

  • Term only; no permanent or final-expense policies
  • No local agent

Who should skip it

Anyone looking for lifelong (permanent) coverage.

Visit Ladder Plain link to the provider's site

Pick #3

Northwestern Mutual

Best for whole life from a mutual insurer

Our rating: Not star-rated. Qualitative award; see Methodology.

Key data (checked 2026-10-28)

  • Whole life with cash value guaranteed to grow
  • Has paid dividends every year since 1872; dividends are reviewed annually and are not guaranteed
  • Policies issued by The Northwestern Mutual Life Insurance Company, Milwaukee, WI
  • Sold through financial advisors/agents

Why we chose it

For estate planning or lifelong coverage, a long-established mutual insurer with a long dividend record is a strong option.

Pros

  • Long dividend history
  • Guaranteed cash value growth on whole life
  • Advisor-led planning

Cons

  • Whole life costs much more than term
  • Must work through an advisor; ask how they're paid

Who should skip it

People who only need coverage for a set number of years; term is usually cheaper.

Visit Northwestern Mutual Plain link to the provider's site

Pick #4

New York Life

Best for permanent coverage guarantees

Our rating: Not star-rated. Qualitative award; see Methodology.

Key data (checked 2026-10-28)

  • Permanent policies with a guaranteed death benefit and guaranteed cash value growth
  • Guaranteed minimum interest credited (per product)
  • Sold through agents

Why we chose it

Strong guarantees suit buyers who want lifelong coverage for a spouse or heirs.

Pros

  • Guaranteed death benefit and cash value
  • Agent guidance for complex needs

Cons

  • Permanent coverage is expensive
  • Online quotes are limited

Who should skip it

Budget-focused buyers who need only temporary coverage.

Visit New York Life Plain link to the provider's site

Pick #5

State Farm

Best for local agent help

Our rating: Not star-rated. Qualitative award; see Methodology.

Key data (checked 2026-10-28)

  • About 19,000 agents (company figure)
  • Term and permanent life policies

Why we chose it

If you or a parent would rather sit down with someone local, State Farm's large agent network is a practical choice.

Pros

  • In-person agent help
  • Bundle with home and auto policies

Cons

  • Pricing requires an agent quote
  • Agent captive to one company, so compare with an independent quote too

Who should skip it

People comfortable buying online who want to compare many carriers at once.

Visit State Farm Plain link to the provider's site

Pick #6

Mutual of Omaha Guaranteed Whole Life

Best for final expenses (no health questions)

Our rating: Preliminary. Not star-rated; see Methodology.

Key data (checked 2026-10-28)

  • Ages 45–85 (50–75 in New York)
  • Coverage $2,000–$25,000; no medical exam or health questions; fixed premiums
  • Two-year graded benefit: if death from natural causes occurs in years 1–2, it pays premiums paid plus 10%; full benefit after two years (accidental death pays full benefit from day one)

Why we chose it

For older adults who can't qualify elsewhere, guaranteed acceptance covers funeral and final bills, but the graded benefit matters.

Pros

  • Acceptance guaranteed within age limits
  • Fixed premiums

Cons

  • Small benefit amounts
  • Two-year graded benefit
  • Costs more per dollar of coverage than underwritten policies

Who should skip it

Anyone healthy enough to qualify for underwritten coverage, which is usually cheaper.

Visit Mutual of Omaha Plain link to the provider's site

Compare at a glance

Figures change often. Each row shows the date we checked it; confirm on the provider's site before you decide.

CarrierTypeCoverage range notedMedical examHow you buyChecked
EthosTerm + permanentUp to $3M; ages 18–85Often not requiredOnline2026-10-28
LadderTermUp to $3M without examNot required up to $3MOnline2026-10-28
Northwestern MutualWhole/universal/termVariesUsually requiredAdvisor2026-10-28
New York LifeWhole/universal/termVariesUsually requiredAgent2026-10-28
State FarmTerm + permanentVariesVariesLocal agent2026-10-28
Mutual of Omaha (Guaranteed Whole Life)Final expense$2,000–$25,000; ages 45–85No exam or health questionsOnline/phone2026-10-28

How to choose

Life insurance pays a death benefit to the people you name. In retirement planning it’s usually about one of a few jobs: replacing income a surviving spouse relies on, paying off a mortgage or other debts, covering funeral and final costs, or helping with an estate plan.

Start with the need, not the product. The NAIC’s Life Insurance Buyer’s Guide suggests asking who depends on you financially, how final expenses and debts would be paid, and whether you want to leave money to family or charity. Some retirees with grown children and enough savings may need little or no coverage.

Term vs. permanent. Term insurance covers a set period and is usually the lower-cost way to buy a death benefit. Permanent policies (whole or universal life) can last for life and build cash value, but they cost more and have fees and features that are harder to compare. Ask for illustrations and have someone you trust review them.

Coverage for older buyers. Premiums rise with age and health. Simplified-issue and guaranteed-issue policies skip or limit the medical exam, but they usually cost more for less coverage, and some pay a limited benefit in the first years. Read the waiting-period terms carefully.

Check the company. Look at independent financial strength ratings and confirm the insurer and agent are licensed in your state.

Use your review period. Many states require a “free look” period after delivery during which you can cancel for a refund. The length varies by state.

Keep beneficiaries current. After a marriage, divorce, or death, update beneficiary forms. They usually override what a will says.

Frequently asked questions

Do retirees need life insurance?

Not always. It depends on whether someone relies on your income, your debts, and your estate goals.

Term or whole life?

Term is usually cheaper coverage for a set period. Whole life lasts longer and builds cash value but costs more.

Can I get life insurance in my 70s?

Often yes, though options narrow and premiums rise with age. Guaranteed-issue policies may have waiting periods.

What is final expense insurance?

A smaller permanent policy meant to cover funeral and end-of-life costs.

How do I check an insurer?

Look at independent financial strength ratings and your state insurance department’s licensing lookup.

Should I replace my old policy?

Compare carefully, and don’t cancel the old one until the new one is in force.

Does a beneficiary designation override my will?

Generally, yes. Keep it up to date and talk to an estate attorney about your plan.

Methodology

We reviewed 6 providers' public pricing, rate, and disclosure pages on 2026-10-28. We don't assign star scores. Each pick gets a qualitative "Best for…" award based on the criteria below, and "Preliminary" marks picks where our research is still thin. Partner or affiliate status plays no role in which providers we pick or how we rank them.

We evaluated providers on:

  • Financial strength ratings from independent agencies (AM Best, S&P, Moody’s, Fitch), dated
  • Policy types offered: term, guaranteed-issue, simplified-issue, whole/universal life, final expense
  • Underwriting options for older applicants (age limits, no-exam options)
  • Price transparency: online quotes, sample premiums (dated, by profile)
  • Complaint index via NAIC data
  • Riders relevant to families: accelerated death benefit, chronic/terminal illness, waiver of premium
  • Claims process and beneficiary support

All rates, fees, and terms are shown with the date checked; check current rates before acting. Affiliate relationships do not affect scores.

Read our full review process

Why trust us

YouRetire Editorial writes for families planning retirement and care. We use regulator and government sources, show when we last checked data, and don’t let partners buy ratings. Read how we review and our editorial standards.

This guide is educational and not individual financial, tax, insurance, or legal advice.

Sources